HAKU

HAKU is more than a clothing brand — it’s a mindset. Built on the values of Hard Work, Attitude, Kindness, and Usefulness, we create premium fitness and lifestyle apparel for those who demand more from themselves. Our athleisure pieces blend minimalist design, comfort, and performance so you can move seamlessly from training to everyday life. Whether you’re training, on the go, or finding balance. #beHAKU

Our Story

The Logo?

The Japanese Kanji 白 means HAKU, which has several meanings across the numerous symbols including:

Japanese - "Purity," "Soul"

Hawaiian - "Authority," "Leader," "Master"

Finnish - "To Seek," "To Search"